This would also explain why I am seeing the larger companies in the ads, they can afford to pay for these services more than the little guy with a small dealership on the corner.
Being online almost constantly, I start to wonder about somethings. It seems that there are certain companies that pop up in ads along the side of most pages that I search. I wonder why that is sometimes. Take automobile ads for instance, I alway see advertisements from the same dealerships even though there are at least ten big ones in town. I have never bought a car from these places so I don’t know why they are targeting me on my computer. I wanted to understand this process better so I started reading about web design and online presence when it came to advertising. I learned about a process called Search Engine Optimization, or SEO, that makes all the difference in how often, and by whom, your advertisements are seen. This process targets specific demographics that may be interested in your goods and services. Companies pay fees to corporations to make sure that their information is seen by the right groups of people. The more that information is seen and submitted to various search engines, the more likely you are to see it over and over again. This would also explain why I am seeing the larger companies in the ads, they can afford to pay for these services more than the little guy with a small dealership on the corner. The SEO process is very important in a marketing strategy for any company that wants to be successful. People rely heavily on the internet when looking for goods and services. Even though I get annoyed at seeing the same ads over and over, at least I understand the process better and don’t wonder if someone is watching my every move anymore.