Nothing was better than when Martha first established her Heating and Air Conditioning corporation.She was sure she was going to be an instant hit, but that wasn’t the case. The only thing Martha didn’t know how to do was grow a customer base. Someone told her she needed a website. She went online to make a website on one of those build-your-own website websites. When Martha made her website live, everything was the same. She couldn’t figure out why she didn’t have any customers. Martha phoned one of the people who worked for the website where she created her Heating and Air Conditioning website. She asked him what she had done to make the site have little traffic. He told her she needed more SEO. Without SEO, no one was going to find her website. Martha asked him what SeO was and how she used it? He told her SEO was a series of keywords and phrases that worked as a beacon for the searchers. As long as she had the right SEO, people doing searches for Heating and Air Conditioning companies in their area would see her Heating and Air Conditioning website come up in their search. Martha was literally scratching her head over where she could find the keywords and phrases she needed. He asked if he could call her back. He had another person online. A few minutes later, Martha answered the phone. The young guy was calling from his personal cell phone. He told Martha to cancel this website and contact an online SEO corporation. She should ask for an Heating and Air Conditioning professional and pay her to create a professional website that is guaranteed to get company for her Heating and Air Conditioning corporation.