When Sue decided to start a small bakery on the Eastside, he never imagined how extravagant it would be.
Sure, he anticipated the cost of rent, equipment, and even insurance, however he never took into account how much advertising would be.
She figure a few flyers, flashy signs in the window and word of mouth would be enough. Back in the afternoon, this absolutely would have been, however now unless you have an online presence, your business is pretty much doomed from the start, however when he first realized this he wanted to save money and try doing this herself. She started, like most small businesses, with media sights and social media accounts in the business names. This worked at first however after a year he felt that he honestly needed to boost his business if he wanted to stay for the long term, but he also wanted to attract corporate business for luncheons and events. She knew that if he could get their attention he could open up doors to continuous income. She came to the realization that he needed to invest money to make money. This meant hiring someone to design and maintain a website with replaced information and catchy slogans that would attract this new clientele. If a office director was searching for someone to cater a business meeting, he wanted his business to pop up in the first few choices. It would take time to build however as people browsed his sight it would show up more and more. She started out on page five of the search engines however over time slowly climbed the ladder to the first page. She found that a PPC fee schedule worked best which meant that each time someone went to his sight, he was charged a small fee for that.